What Social Media Platforms Should My Business Utilize?
There are many social media platforms out there and it can be difficult to figure out which ones are right for your business. At Emerging Trends Consulting Group, we typically recommend Facebook, Instagram, and Google Posts to all of our clients. Here's a quick overview of each platform and how it can benefit your business.
Facebook is the largest social media platform with over 2 billion active users. It's a great platform for building brand awareness and connecting with potential customers. You can create targeted ads that reach a specific audience, and use insights to track your performance.
Instagram has over 600 million active users and is one of the fastest-growing social networks. It's a highly visual platform that's perfect for promoting products and services. You can use hashtags to reach a wider audience, and run ads that target specific demographics.
GOOGLE POSTS ON GOOGLE BUSINESS PROFILE (FORMERLY GOOGLE MY BUSINESS)
Google Posts is a feature through Google Business Profile that allows you to share news and updates with your customers. It's a great way to keep your customers up-to-date on what's going on with your business, and you can use it to drive traffic to your website. Posts from businesses appear in your Google Listing of the search results, so it's a great way to get found by potential customers.
Each social media platform has its own benefits, so it's important to choose the ones that are right for your business goals. If you're not sure where to start, our team at Emerging Trends Consulting Group can help you create a social media strategy that gets results. Reach out to us here or give us a call at (678) 483-6380.
