Why Brand Awareness Matters: The Value of Social Media Content

Many business owners are understandably focused on ROI, and we get it. You have bills to pay! But many business owners ignore the value of brand awareness -- primarily because it can be harder to measure its true impact on future ROI. This often ties into some businesses not seeing the value in organic social media content, but the impact of localized content is powerful!

Does brand awareness from social media really matter?

Think about it this way -- social media content can engage your current consumers while also advertising to potential new consumers. Even if new consumers are not ready to make a purchase, they may think of you later on when they need your product or service.

If you have franchisees or are a franchisee, social media brand awareness is especially important for you! You want to make sure each of your locations has its own social media presence and that the content is localized. Not only does this help with SEO, but again -- it keeps your brand top of mind for when people in the area are finally ready to make a purchase.

Brand awareness through social media makes sense for small business owners financially

Any small business should be focused on social media brand awareness because they often don't have the budget for other marketing efforts. So take advantage of the platforms you have available to you and get creative!

There are a number of ways to measure brand awareness, but at the end of the day it comes down to how you can increase future ROI. And social media content is one way to do just that. So if you're not already, start incorporating localized social media content into your marketing efforts and see how it impacts your bottom line. 

If you are interested in learning how Emerging Trends Consulting Group can assist you with your localized social media content, you can reach out to us here or give us a call at (678) 483-6380.