Why Small Businesses and Franchisees Need To Be On Social Media: The Importance of Visibility

Social media is one of the most important tools in a small business or franchisee's marketing arsenal. As a small business owner, even if you don't have the time to be active or keep up with creating content, the reality is potential consumers are looking for you on social media. If your business does not have an account present or appears inactive, you risk losing potential business.

In this blog post, we will discuss why it is so important for small businesses and franchisees to be on social media, and how all platforms can be used to reach your target market.

What is the importance of my business being on social media?

Through localized social media content, you are given the ability to connect with customers in your area. If you are a franchisee, this is especially important, as you can use localized social media to connect with potential customers who may not be familiar with your brand. Platforms like Facebook and Instagram allow you to target users by location, so you can ensure that your message is reaching the people who are most likely to use your products or services. Depending on your industry, these platforms also allow you to connect with other franchisees and small business owners.

No matter what social media platforms you use, it is important to remember that all of them can be used to reach your target market. By being active on social media, you can build relationships with potential customers and share your brand with the world. If you're not on social media, you're missing out on a valuable marketing tool.

What if I do not have the time to create social media content?

If you do not have the time to create social media content, Emerging Trends Consulting Group can help. We take time with every client to review a content strategy, as well as help launch any new social media accounts on your behalf.

You can reach out to us here or give us a call at (678) 483-6380.